THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND PROCESSING INFORMATION IN DATA BASES OF SOCIAL NETWORKING
THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND PROCESSING INFORMATION IN DATA BASES OF SOCIAL NETWORKING

Summary/Abstract: In recent years, The number of companies that have been collecting personal information for marketing purposes has grown. Then, they have been reselling it to other companies, banks, institutions. In this way, enterprises, financial and public institutions create huge collections of nonpublic data that are valuable information for taking marketing enterpises. By targetting appropriately profiled product and service offer at a selected group of receivers; trading partners and potential clients, a greater effectiveness used in the marketing strategy is achieved suitably Thereupon, multifaceted and informational personal data base, which are built in institutions, enterpises and social networking sites, become a valuable source of informaton used for the marketing purposes. The development of information processing and dissemination techniques through the Internet is determined by the many conveniences for beneficiaries, customers and users of services offered by the Internet. On the other hand, the development of information technologies on the Internet carries the risk of loss or theft of information by an unauthorized entities. The process of facilitating information online generates a number of threats related to identity theft, capturing nonpublic data by hackers, and accomplishing conversion of funds in the electronic system banking. In response to these threats, specific entities expand security systems for remote facilitating of information and making transactions via the Internet.

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