Netherlands’ Media vs. Ukraine’s Communication Efforts: The Case of the Netherlands’ Referendum in 2016
Netherlands’ Media vs. Ukraine’s Communication Efforts: The Case of the Netherlands’ Referendum in 2016

Summary/Abstract: Ukraine has redeclared its way to European integration which means the arrangement of not only the information campaign directed at the Ukrainians but the promotion campaign directed at foreign public. A serious communication challenge was caused by the advisory referendum in the Netherlands concerning the ratification of the EU–Ukraine Association Agreement. Ukraine had to counteract the well-organized media campaign held by the Dutch Eurosceptics. The Ukraine’s communication efforts are analyzed within the context of the Dutch referendum, 2016.

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