Innovations
as a source of competitiveness in the tourism economy on the example of
enterprises Cover Image

Innowacje jako źródło konkurencyjności w gospodarce turystycznej na przykładzie przedsiębiorstw
Innovations as a source of competitiveness in the tourism economy on the example of enterprises

Author(s): Małgorzata Brojak-Trzaskowska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: tourism economy; innovation; tourist enterprise

Summary/Abstract: The article presents selected aspects of innovation in tourism companies. Importantly, innovation is a factor of competitiveness in the modern economy. The purpose of the study is to answer the question: Do innovations really constitute the competitiveness of tourism enterprises? Critical literary studies were used in the theoretical part of the article and the analysis and synthesis methods in the empirical one. In view of the above, the main objective of the research and, consequently, of the analysis presented in the study, is to outline the specificity of innovation in tourist companies, with particular focus on the types of innovations initiated and propagated in tourism, as well as to propose matter-of-fact recommendations on how to increase innovation dynamism in the companies subjected to the analysis.

  • Issue Year: 2017
  • Issue No: 489
  • Page Range: 57-68
  • Page Count: 12
  • Language: Polish
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