THE DEVELOPMENT OF THE CONSUMER CREDIT MARKET THROUGH THE LENS OF BEHAVIORAL ECONOMICS
THE DEVELOPMENT OF THE CONSUMER CREDIT MARKET THROUGH THE LENS OF BEHAVIORAL ECONOMICS
Author(s): Liudmyla YevchukSubject(s): Financial Markets
Published by: Międzynarodowy Instytut Innowacji "Nauka - Edukacja - Rozwój"
Keywords: loan; neuromarketing; behavioural economics; consumer credit;
Summary/Abstract: The consumer credit market develops activelyin Ukraine in last time. Behavioraleconomicsexplains that decrease of realincomes is not its cause. Increase of loan supply and competent advertising that had been based on human psychology is its cause. People spend most of loan for satisfaction of desire to be comply with certain society standards to have expensivethings, but not essential commodities.
Journal: International Journal of New Economics and Social Sciences IJONESS
- Issue Year: 5/2017
- Issue No: 1
- Page Range: 7-16
- Page Count: 10
- Language: English
