Особенности престижного потребления у российских женщин
Peculiarities of prestigious consumption among Russian women
Author(s): D. S. Dronov Subject(s): Gender Studies
Published by: Ивановский государственный университет
Keywords: jewelry; prestigious behavior; envy; jewelry stores; purchase
Summary/Abstract: In article features the prestigious consumption among modern Russian women. Statistical data on occurrence of motivation of demonstration behavior are generalized. Features of formation of consumer preferences to jewelry are discovered.
Journal: ЖЕНЩИНА В РОССИЙСКОМ ОБЩЕСТВЕ
- Issue Year: 2011
- Issue No: 2
- Page Range: 14-19
- Page Count: 6
- Language: Russian
