Everett Rogers’ diffusion of innovation and the possibility of its application in the dissemination of renewable energy sources
Everett Rogers’ diffusion of innovation and the possibility of its application in the dissemination of renewable energy sources

Summary/Abstract: The author of the diffusion theory of innovation is Everett Rogers - an American sociologist, who in 1962 published a book entitled "Diffusions of innovations", presenting the issues related to the dissemination of a new solution within the market. The presented concept of diffusion of innovation is still current and can be applied to almost every sector that brings a new product to market.

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