Wykorzystanie serwisu YouTube w kształtowaniu marki osobistej – wyniki badań
Using Youtube Channel for Personal Brand Creation - Results of Research
Author(s): Mateusz GrzesiakSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: personal brand; young generation; YouTube channel
Summary/Abstract: The young generation representatives create their personal brand by greater use of the newest communication and information technologies. It is assumed in the paper that YouTube channel is one of the most effective tools used by to shape a personal brand by young people. There are following objectives of the paper: to characterize YouTube as a tool for shaping a personal brand, to identify the familiarity of the term ‘personal brand’ among young people, to identity awareness of YouTube’s ability to shape a personal brand and to indicate best practices in the studied field.
Journal: Marketing i Zarządzanie
- Issue Year: 47/2017
- Issue No: 1
- Page Range: 333-341
- Page Count: 9
- Language: Polish