Jakość obsługi klienta w sektorze małych i średnich przedsiębiorstw na przykładzie usług ubezpieczeniowych
Quality of Customer Service in the Small and Medium Enterprise Sector on the Example of Insurance Services

Summary/Abstract: The growth of competition on the insurance market causes that the customer, who is the ultimate verifier of provided services and whose feedback can influence the quality of services, is the most important most important for the business activity in this sector. The objective of the paper is the analysis of selected aspects of quality evaluation of insurance services in Poland. The paper uses the primary sources coming from the research concerning the insurance market in Poland. The research concerned the changes in the evaluation of the quality of insurance services in the years 2012-2015. The analysis is based on the evaluation of the percentage changes of quality evaluation and presentation of indicators of satisfaction from these services in the sector of small and medium enterprises.

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