Frontowe okładki i e-okładki polskich magazynów a reakcje czytelników
Front covers and e-covers of Polish magazines and readers’ reactions

Summary/Abstract: This article presents the analysis of responses of demographically categorized respondents to front covers and e-covers of magazines. The study is based on quantitative research conducted with the CAWI technique on a nationwide sample of Poles, selected from the Ariadna panel. The author verifies two hypothesis: (1) there is a correlation between the socio-demographic characteristics of individual respondents groups and their response to a given form of cover (both printed or electronic); (2) the relationship between the cover and the e-cover is related to the interaction between printed and electronic version of the press.

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