TEXTES ET ARGUMENTATION PUBLICITAIRE
TEXTES ET ARGUMENTATION PUBLICITAIRE
Author(s): Ruxandra Constantinescu-Ştefănel, Maria Ana OprescuSubject(s): Language and Literature Studies
Published by: Editura Universităţii din Piteşti
Keywords: advertising. types of texts. argumentation. audience.
Summary/Abstract: There four essential types of advertising texts : demonstrative, narrative, descriptive and prescriptive. They all exhibit both the general characteristics of the genre, as well as certain particular characteristics. However, in any type of text, advertising is always argumentative. The article will present these four types of texts and will examine the way in which argumentation is organised in each of them.
Journal: Studii şi cercetări filologice. Seria Limbi Străine Aplicate
- Issue Year: 2011
- Issue No: 10
- Page Range: 35-42
- Page Count: 8
- Language: French
