TEXTES ET ARGUMENTATION PUBLICITAIRE Cover Image

TEXTES ET ARGUMENTATION PUBLICITAIRE
TEXTES ET ARGUMENTATION PUBLICITAIRE

Author(s): Ruxandra Constantinescu-Ştefănel, Maria Ana Oprescu
Subject(s): Language and Literature Studies
Published by: Editura Universităţii din Piteşti
Keywords: advertising. types of texts. argumentation. audience.

Summary/Abstract: There four essential types of advertising texts : demonstrative, narrative, descriptive and prescriptive. They all exhibit both the general characteristics of the genre, as well as certain particular characteristics. However, in any type of text, advertising is always argumentative. The article will present these four types of texts and will examine the way in which argumentation is organised in each of them.

  • Issue Year: 2011
  • Issue No: 10
  • Page Range: 35-42
  • Page Count: 8
  • Language: French
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