From the Mouths of Social Media Users: a Focus Group Study Exploring the Social Casino Gaming–Online Gambling Link Cover Image

From the Mouths of Social Media Users: a Focus Group Study Exploring the Social Casino Gaming–Online Gambling Link
From the Mouths of Social Media Users: a Focus Group Study Exploring the Social Casino Gaming–Online Gambling Link

Author(s): Hyoun S. Kim, Michael J. A. Wohl, Rina Gupta, Jeffrey Derevensky
Subject(s): Media studies, Comparative Psychology, Behaviorism, Substance abuse and addiction, Social Informatics
Published by: Akadémiai Kiadó
Keywords: social casino games; online gambling; social media sites; focus groups; qualitative research;

Summary/Abstract: The potential link between social casino gaming and online gambling has raised considerable concerns among clinicians, researchers and policy makers. Unfortunately, however, there is a paucity of research examining this potential link, especially among young adults. This represents a significant gap given young adults are frequently exposed to and are players of social casino games. Methods: To better understand the potential link between social casino games and online gambling, we conducted three focus groups (N = 30) at two large Canadian Universities with college students who were avid social media users (who are regularly exposed to social casino games). Results: Many participants spontaneously mentioned that social casino games were a great opportunity to build gambling skills before playing for real money. Importantly, some participants expressed a belief that there is a direct progression from social casino gaming to online gambling. Conversely, others believed the transition to online gambling depended on a person’s personality, rather than mere exposure to social casino games. While many young adults in our focus groups felt immune to the effects of social casino games, there was a general consensus that social casino games may facilitate the transition to online gambling among younger teenagers (i.e., 12–14 yr old), due to the ease of accessibility and early exposure. Discussion: The results of the present research point to the need for more study on the effects of social casino gambling as well as a discussion concerning regulation of social casino games in order to minimize their potential risks.

  • Issue Year: 5/2016
  • Issue No: 1
  • Page Range: 115-121
  • Page Count: 7
  • Language: English