Осмислення феномена тілесності у культурологічному вимірі
Understanding the phenomenon of physicality in the dimension culturological

Summary/Abstract: In the article the body of the culturology and the body of the subculture is analyzed. Special attention is paid to the language of the body, the peculiarities of postures and gestures. The body culturology is viewed as integral part of culture and existence. The author thinks that it is important to address not only the issues of the body, but also the issues related to some subcultures of the body, to which belongs the following: body building, athleticism, phenomena of fashion (standards, models, anorexia, etc.). Nowadays, the problem of physicality in terms of the culturological dimension appears as relevant, including in the context of information about brain transplants, robotics physicality, change the appearance of strange people and non-traditional forms of life (defrost, cloning, "growing" cells and even body parts, etc.). The vast majority of people cannot be indifferent to the various "physical" issues and problems. For the issues of subcultures physicality in the context of culture briefly addressed some domestic and foreign scholars, but still in culturological sense of this phenomenon deserves much more attention The purpose of the article – understanding the physicality of culturological sense, consideration of cultural and aesthetic features of the human body, the analysis of individual modes and dominant physicality. The objectives of the study raises questions about the relative feasibility of applying the concept of "subculture" to the realm of individual entities and their attributes for example "transformed" physicality (builders, customers plastic surgery, various bodies transformers, etc.). Because the body is a complex phenomenon with its own specific variety (natural growth and decay, disease, borderline and other "unnatural" condition, etc.) and physicality as a unique phenomenon and sociocultural dominant cause cultural, philosophical and other discussions (both original, but nevertheless yet the phenomenon of corporeality original problem). Bodily originality prevents the established limits can produce beautiful, grand, great and wonderful. They are not only relative, but also "false" (relative to other past and future) and "false" (on some models of other nations). It is a question of philosophy, aesthetics, ethics (loyalty, sincerity, consistency), and finally the problems preferences and tastes (some subcultures) and others. Chance to lead the transformation of humanity that arise quasi humanity, pair humanity, half monsterity, mutation and artificial, electronic, biometric and transgenic humanity. Hence – half people, humanoid robots, cyborgs, avatars, biometric and cybernetic human androids and henoyidy, terminators, implants, hybrids, various "lobster" chyponosy, monsters and more. And so the relevant subcultures (syntolova etc.) and other disorders of the nature and characteristics of human physicality, followed by the emergence posthumanity (including nonhumanity, antihumanity etc.). Of particular importance to us seems best appeal to the Chinese experience of the early twenty-first century. (genetic engineering, eugenics, etc.), but must dominate traditional norms, ideals and values. In culturological discourse to understanding of the phenomenon of physicality as a kind of dominant. Subcultures physicality – it all ties, manifestations and effects of the body (clothes, jewelry, body image, all supplementing it, set the "second body", etc.). The issue of body image and imagery of physicality (requiring thorough investigation and delineation) – is a complex topic that is related to problems subcultures body and physicality, as well as other related matters (and ideal body, etc.). However, as a body has many criteria, trends and schools to study it. Cultural analysis must first accumulate, coordinate and organize at least the major ones. Subcultures physicality over the millennia has experienced significant transformation. There was no two identical individuals, but we are all human beings, so close to each other are similar and identical. It may be noted that the variability and sustainability of culture physicality caused, at least, cultural and historical circumstances and specific spatial factors. Hence people are "certain" (professional, age, etc) beauty. A striking example – contests (specifically, race and wrestling) builders ("Miss Olympia", "Mr. Olympia", etc.). In the twentieth century has undergone radical changes in many aesthetic ideals and stereotypes of the culture, including the question of physicality. Question of the phenomenon of corporeality in terms culturological appropriate due not only to natural transformations of the body (athleticism, etc.), but also its technical transformation (entry into computers, "typing", "cyborging" as a way to posthumanity, Cryobiology and cryomedicine, ideas resurrection etc.), due to the level of knowledge, awareness, and most importantly – the culture (which is the basis not only of humanitarian development). In this paper we briefly touched coverage of cultural understanding of the phenomenon of the body and physicality, finding out that among the urgent problems of culture raises questions about the relative feasibility of applying the concept of "subculture" to the realm of individual entities and their attributes for example "transformed" physicality (bodybuilders, victims of plastic surgery, various bodies transformers, etc.). Therefore, an important issue is the question of subculture of the body and physicality, because without the human body, can not be development of the culture, science, technology and the progress.

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