Культурна ідентичність як феномен діалогу в сучасному українському просторі
Cultural Identity as the Phenomenon of Dialogue in Modern Space of Ukraine

Summary/Abstract: The topicality of research is determined by the fact that the meaning of the concept identity always appeals to the social environment, due to which a man gets characteristic individuality and simultaneously establishes different relations with other people, enters groups, and becomes enriched in social experience. Today foreign and native researchers strongly believe that practically all modern identities are sociocultural by their features, sense and character. Thus, the scientists determine the prevalence of cultural form in self-identification of personality. Radical socioeconomic and sociopolitical changes which take place in Ukraine today strongly influence the sphere of spiritual life, causing generating such scale and dangerous phenomena as disintegration of society into separate sociocultural spaces, loss of personal and collective forms of identity, conflict of ethnic groups and generations. The new society of Ukraine of XXI century with its marked polyethnicity requires new historical type of personality. The cultural self-determination is an index of subjective attributing of oneself to a certain type of culture. It is expressed in the fact that people consciously choose cultural standards which they want to inherit in their life. Identity in the innovative culture passes the way from classic to the modification model, gets the ability for changes, modifications, but still maintains rather rigid structure and its main function is to provide uniqueness of individuality. In modern cultural space the cultural identity comes forward as a simulation model of postmodernism. The fragmented, internally not connected and discrete being becomes the fundamental characteristics of postmodern culture, which is primarily mass both in the sphere of experience and creative work. Methods of mass information turn into a powerful force, Another, a consumption product. A mass man and methods of mass information coexist, gradually replacing and improving each other. The XXI century transforms the model of cultural identity into cyber identity. Identity is no longer perceived as the ability to play different roles in different circumstances, as it was in the mass culture of ХХ century. Now it is rather the ability to be simultaneously, synchronously in several spaces and play several roles. Such change of real experience into virtual-simulative allows to get rid of excessive information, "to throw down" excessive characteristics of personality which were before perceived as stable and determining for the real life: biological, geographical, social and linguistic. Cyberspace allows to hide racial, ethnic, gender and age belonging, state of health and sexual orientation. Hence, the author asserts that a network identity is determined by inclusion in some systems of network and exclusion from others, that is belonging to social groups is substituted by belonging to the network associations, mainly united by common leisure interests. In other words, all aspects of cultural identity, which for the real life present an objective identity, in cyber-reality lose the value to the extent to which the user is interested in it. And on the basis of subjective and social identity the new, subjective, transformed cultural identity is formed which can be partially transferred from the network space into the real life. Such modern types of cultural identity occur under the influence of increasing interconnection of man and newest technologies (mass-media, PC, Internet) and can belong to the "transformed" form of cultural identity which essence consists in prevailing of subjective components over objective. The author connects the main characteristics of cultural creativity in the space of new media with the consequences of universal availability of authorship, i.e., with absence of technical allowance for establishment of authorship. From the point of view of the researcher the basic reasons of transformation of user into author are self-affirmation, designation of own existence and aspiring to the social response. A lot of actions performed by users in the Network in a playing mode, i.e., for the sake of action itself without any pragmatic sense, confirm it. Such actions as, for example, "check in", "like", "retweet" does not create any information message but only denote the presence of user. The closed matrix of some decisions does not make the user the creator in the broad sense of this word, but leaves him the function of designer. Such actions in the Network, in contrast to behaviour in the real life/crowd, personify. To get a response, one should distinguish oneself, to designate one’s personality. Modern cultural identity allows to speak about Personal model of identity which meets global tendencies. Thus, identity is not inherent to consciousness from birth, it always remains uncompleted, it is constantly "being in the process", is permanently "being formed", i. e., the approach of cultural creativity is characteristic of it. And as the author affirms the dialogical character of cultural creativity, she uses discursive-dialogic approach in the formation of cultural creativity, that is explained by principle of intersubjectivity of I and Another. According to this approach, the cultural identity is comprehended by Sugrobova Yu. Yu. as individualization via socialization. Self-realization as person’s ability to construct own existence in cooperation with other individuals provides, according to the author, the position of own responsible choice and self-projecting to the horizon of cultural creativity and determines the cultural identity by the phenomenon of modern intercultural dialogue in the Ukrainian space.

• Details
• Contents