Стилізація як прийом кольоро-графічного формотворення
Stylization as a reception of color-graphic shaping
Author(s): Svitlana V. PrishchenkoSubject(s): Visual Arts, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: natural form; graphic form; sign; formative aspects; typification; methods of stylization; graphic design; advertising graphics; functionality of colour; artistic image;
Summary/Abstract: The author of the article considers the stylization of natural prototypes as one of the main visual means of graphic design, and, especially, advertising graphics. As a main methodological approach to the above said the author defines typification as means of artistic generalization and classifies methods of stylization in the context of artistic form-making. The scientist pays attention to the important functions of colour in advertising.
Journal: Культура і сучасність
- Issue Year: 2012
- Issue No: 2
- Page Range: 204-209
- Page Count: 6
- Language: Ukrainian
