МАССОВАЯ ЛИТЕРАТУРА: К ИСТОРИИ ВОПРОСА ИССЛЕДОВАНИЙ НА ПОСТСОВЕТСКОМ ПРОСТРАНСТВЕ
MASSLITERATURE: THE QUESTION OF INVESTIGATING HISTORY IN POST-SOVIET SPACE

Summary/Abstract: At the end of the twentieth century, the phenomenon of mass culture was the focusof scholarly attention with an ever increasing frequency: theorists of literature andcultural studies, as well as philosophers have developed a number of approaches to thestudy of popular culture: social, ideological and semiotic. Contemporary researchersare increasingly attracted to the question of the semiotic culture. In this regard, mass culture and accordingly literature are more and more frequently treated not only asa system of signs, but in fact as a sign itself.J. Lotman conducts his analysis through the prism of the literary process and hisresearch methodology is based on literary methods. Once marginal (from the standpointof the official literary and philosophical criticism), mass literature is going throughthe phase of ennoblement. It is dual-track in its “intergrowth” and is already facingup the oversignificant new system of modern cultural codes, while still being rootedin the low culture with its specific character of the text encoding. Therefore, followingthe principle of semiotic analysis, it is inevitable to take into account the interactionof several sign systems while considering the formative dynamics of the modern genrethemedversion of popular literature.

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