Виникнення та розвиток поняття "паблік рилейшнз"
The origin and development of the concept of "public relations"
Author(s): Yevgeniya O. KyianytsiaSubject(s): Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: public relations; PR-technologies; promotion; advertising; social and culture sphere; public opinion;
Summary/Abstract: This article is considered from origin term of "public relations", and also is exposed and the scientific going is analysed near determination of essence of this concept.
Journal: Культура і сучасність
- Issue Year: 2011
- Issue No: 2
- Page Range: 126-131
- Page Count: 6
- Language: Ukrainian