Ocena form i zakresu informacji o metodyce badawczej w polskich czasopismach naukowych dotyczących marketingu i konsumpcji
Forms and scope of research methodology information in Polish scientific journals for marketing and consumption

Summary/Abstract: Paper evaluates forms and scope of reporting methodological information in 100 articles on marketing and consumption published in 3 Polish scientific journals in 2016 with the use expert approach and classification trees. Analysed abstracts usually contain scant information about the method and the sample. In 3/4 of the texts, research questions or hypotheses are lacking. The information about the sample is typically limited to the sample size and sampling method, omitting reference to the population, the sample structure and the response rates. Authors are describing data collection well, although they rarely report measurements reliability (in 19% of texts) and validity (7%). The discussion of results is a rarity (12%). Half of the texts meet the minimum requirements for the transparency of the study, and two them being considered the highest standard. 60% of the texts are not replicable. The implications for authors, journals and reviewers are indicated.

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