Memorable Tourism Experience. Antecedents and Destination Image Outcome in Indonesia
Memorable Tourism Experience. Antecedents and Destination Image Outcome in Indonesia

Summary/Abstract: This paper seeks to examine additional components of a memorable tourism experience (MTE) in the improvement of social relations and its impact on the establishment of destination image for a special tourist area of interest in West Java, Indonesia. The population in this study comprises tourists visiting the special interest tourist area of the southern coast of the West Java province of Indonesia. Three-hundred respondents were selected based on cluster random sampling at four beaches in December 2016 to February 2017. Data analysis of the variables was by structural equation modeling done in twos stages: a) model measurement; and b) structural model testing of the relationship between the variables. Findings indicate that improving social relationships can explain the concept of memorable tourism experience (MTE) and that MTE positively and significantly affects image. Limitations for the study are that it was conducted by taking samples in four coastal tourist areas of the special interest tourism area of West Java Province, Indonesia. This empirical study’s implications are that it can be used as a reference or as a model to develop tourist areas’ tourism image through a tourism development model based the memorable tourism experience (MTE) concept.

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