Effect of the Quality of Tourism Objects and Brand Image of Tourism Aspects on the Tourism City’s Image. The Case of Banda Aceh, Indonesia
Effect of the Quality of Tourism Objects and Brand Image of Tourism Aspects on the Tourism City’s Image. The Case of Banda Aceh, Indonesia

Summary/Abstract: This study examines effects of the quality of tourism objects and the brand image of tourism aspects on the image of Banda Aceh as a tourism city. The study based on the field research, which was done in early of 2016 in Banda Aceh municipality, as the capital of Aceh Province in Indonesia. The number of samples in this study was 400 foreign tourists that obtained by using the Slovin formula, and to all the foreign tourists submitted the questionnaires, but only 173 questionnaires were returned (the response rate of 43.25 percent). To analyze the data, the study adopts a path analysis. The study documented that, either partially or simultaneously, the quality of tourism objects and the brand image of tourism aspects positively and significantly affected the image of Banda Aceh as a tourism city. Additionally, the study also documented that the quality of tourism objects positively and significantly influenced the brand image of tourism aspects. The findings imply that in order to create a positive image of Banda Aceh as a tourism city, the quality of tourism objects including the tsunami related-sites, historical tourism objects, natural and cultural tourism object, facilities, etc. must be built first and then followed by establishing acceptable brand image of tourism aspects such as logos, city landscape or tourism atmospheres, name of tourism objects, etc. The findings of the study further signify that the quality of tourism objects in Banda Aceh has played significant roles in building the brand image of tourism aspects.

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