Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków
Hero, Warrior and Virgin: Using Archetypes and Myths for Producing the Images of the Ukrainian Politicians
Author(s): Olena ShermanSubject(s): History and theory of political science, Behaviorism, Transformation Period (1990 - 2010), Present Times (2010 - today)
Published by: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
Keywords: Image; archetype; mythological consciousness; political leader; Ukraine;
Summary/Abstract: An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko and Vitaliy Klichko – in 2009–2014 testifies that all of them used as a basis of image-building the archetypes of Hero and Warrior in different variations, such as Hero-warrior, Cultural hero, Lady-warrior. The progress of the use of this technology depends significantly on the personal qualities of each politician, as well as on the social and the political circumstances.
Journal: Historia i Polityka
- Issue Year: 18/2014
- Issue No: 11
- Page Range: 55-66
- Page Count: 12
- Language: Polish
