Akceptacja naruszenia prywatności w erze Big Data
The acceptance of privacy violations in the era of Big Data

Summary/Abstract: The development of information technology gives new business and private opportunities. Italso causes a variety of threats resulting from the processing of big private data, particularly personaldata. The modern information e-society have the problem of finding a balance between exploitingnew opportunities (in the economy and everyday life) and reducing the negative consequences ofindividual privacy violations. The social aspect of the big date phenomenon and in particular privacyissues is the subject of authors research. What is IT and Big Data users attitude to threat to theirprivacy? What are the reasons that they agree to limit their privacy?The article presents the results of this research. The goal of the paper is to describe a change inapproach to privacy and the acceptance of privacy violations. It has been observed that significantlyhigher acceptance occurs in the case of social needs, especially public safety, than in the case ofusing private data for individual advertising. Research will help to understand the issue of privacyin a world with automatic mass-processing of personal and private data.

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