GAME JAM AS A TOOL FOR GENERATING INNOVATIONS IN THE GAMING INDUSTRY
GAME JAM AS A TOOL FOR GENERATING INNOVATIONS IN THE GAMING INDUSTRY
Author(s): Anna Zaušková, Barbara KlimekováSubject(s): Social Sciences, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: game-jam; gaming industry; hackathon; innovation;
Summary/Abstract: There are more than twenty gaming studios in Slovakia. Some of them do their business in the global market such as Pixel Federation, others are known within the local community such as the Farm Games RPG. Although the industry is taking off among general public and investors´ community, the Slovak gaming industry is still in its infancy. This new industrial direction brings about new marketing and new innovations. A game jam has been the latest trend coming to our market - an event for the gaming community promoting new gaming techniques, their implementation and their modern design. At first the paper deals with the current state of gaming industry in Slovakia. Secondly it defines a so-called hackathon while focusing on its special place in creative and gaming industry. The last part of the paper describes some examples of new innovations occurring in Slovak game jams events.
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 255-263
- Page Count: 9
- Language: English
