MARKETING INFORMATION AND ITS IMPACT ON GENERATION Z Cover Image

MARKETING INFORMATION AND ITS IMPACT ON GENERATION Z
MARKETING INFORMATION AND ITS IMPACT ON GENERATION Z

Author(s): Vaclav Kupec
Subject(s): Social Sciences, Business Economy / Management, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: communication; generation Z; information; management; marketing;
  • Issue Year: 4/2017
  • Issue No: 1
  • Page Range: 264-278
  • Page Count: 15
  • Language: English