MARKETING INFORMATION AND ITS IMPACT ON GENERATION Z
MARKETING INFORMATION AND ITS IMPACT ON GENERATION Z
Author(s): Vaclav KupecSubject(s): Social Sciences, Business Economy / Management, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: communication; generation Z; information; management; marketing;
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 264-278
- Page Count: 15
- Language: English