A Survey On The Factors Affecting The Adoption Of Online Banking As A Result Of The Integration Of Technology Acceptance Model And The Theory Of Planned Behavior On Perceived Risk And Perceived Usefulness
A Survey On The Factors Affecting The Adoption Of Online Banking As A Result Of The Integration Of Technology Acceptance Model And The Theory Of Planned Behavior On Perceived Risk And Perceived Usefulness

Case Study: Customers Of Mellat Bank In The City Of Gorgan

Summary/Abstract: Khawarij was formed during the war of Siffin and following the advent of arbitration. In spite of Ali (AS)'s war with them and the massacre of them, their opinions remained intact. Because of differentiation in the Khawarij, several sects came out of which two sects of Azāriqa and Ibāḍiyya are among them. As the most extreme sect, Azāriqa disappeared after a while, but Ibāḍiyya continued to live with the modest way. According to author, ideas, the areas of influence and the way of entering these areas influenced the life of these two sects. The result shows that the extreme performance of Azāriqa compared to the planned actions by Ibāḍiyya has been effective to promote ideas and differences in the selection of areas for activity.The objective of this study is to investigate the factors affecting technology acceptance model with a model on the theory of planned behavior in order to predict and explain behavioral intentions of customers towards the adoption of online banking. The present research is applied objectively, descriptive in terms of implementation and a survey and correlation study in terms of the type of research. The statistical population includes all customers of all Mellat Bank branches in Gorgan city in 2014 that had used online banking. A sample consisting of 384 people was selected using stratified random sampling method. The data collection tool is questionnaire. The validity of questionnaire was determined using content validity method and the reliability was verified by Cronbach's alpha method. According to the data analysis, the results indicate that all hypotheses related to the technology acceptance model and the theory of planned behavior were confirmed and all hypotheses of perceived risk theory weren't confirmed except (hypothesis 8, b) and (hypothesis 12, b).

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