Transzmediális történetmesélés és a földrajzi tér szerepe az HBO Magyarország adaptált sorozataiban
Transmedia Storytelling and the Role of Geographic Space in the HBO-series in Hungary

Summary/Abstract: This paper examines secondary texts of broadcasting industry in conjunction with extended or transmedia storytelling. The case study works with examples related to the early showsof Hungarian programme of HBO Original Production Department. These television products introduced aesthetics of narrative complexity in Hungarian media scape. In the first part of this study I briefly summarize how transmedia storylines appeared in the season 2 of Terápia. Angela Ndalianis analyzed viral marketing campaigns as a form of extended storytelling. In the second partof this paper I am using her concept to emphasize how geographical landscape used in examples for immersing the audience.

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