Filmy promujące wystawy czasowe – między marketingiem a edukacją kulturalną
Movies promoting exhibitions – between marketing and cultural education

Summary/Abstract: This article aims to analyse selected trailers from temporary exhibitions which werepopularized by the largest museums of the world, and also bring out their educationalfunction. Currently, exhibitions, promoting films through its form and content, are designedto interest people and encourage them to visit the museum. This is done by preparing a filmexhibition and using two different means which are often interwoven with one another,namely the introduction of a surprising story which is interactive in nature. The visitors takepart in the formation or the project itself. The second approach is to have a clear educationalemphasis and to explain the expertise and insider secrets of how it is maintained, and alsothe concepts of the exhibitions as well as the methods of arrangement. Finally there isa discussion of the leading works, and sometimes also a focus on lesser-known details whichbrings the participant, the creation’s producer as well as the process of creating and artifactsthemselves closer to one another. In this way, by introducing the exhibition the prerequisitesof an educational aspect are met. These two ideas in films promoting temporary exhibitionshave been shown in selected examples, both in Polish and foreign museums.

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