Wizerunek katolickich organizacji pozarządowych w mediach – kilka uwag do metodologii badań
Image of Catholic NGOs in media – some remarks about research methodology

Summary/Abstract: The aim of this article is to present and explain the following issues related to methodology ofmedia image research of Catholic NGOs: complementarity of quantitative and qualitative research;possibility of interdisciplinary research approach of understanding Catholic organization identity; interpretationof research results, taking into account the declarative status of an organization; the appropriatenessof the selection of qualities and categories of the classification key as a tool for quantitativeand qualitative research; problem of representativeness of research samples. The text is therefore conceptualin nature, it refers to studies by media experts and political scientists, whose area of interest arethe institutional structure of the Catholic Church, its clergy and widely understood ecclesiastic matters.

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