FEMININE ASPECTS OF BRANDING
FEMININE ASPECTS OF BRANDING

Summary/Abstract: Womanhood and fashion have been perfectly combined for centuries. The same remark is suitable for mythology in which the notion female deities creating life by spinning is omnipresent. It may have begun from the association of childbirth with attendant women who were spinning while waiting to take charge and become midwives. But during the previous century women started to become interested and they boldly imposed new clothing-style. So, brands appeared gradually and one of the most famous is related to a special, intelligent and ambitious woman, Coco Chanel. Our contribution presents key-points in her evolution and imperishable success. We underline also a few aspects important for this brand and its logo marking out their friendly footing with feminine conception without neglecting the mythological and historical aspects. Coco Chanel has been one of the most significant fashion designers of all times and her name is a synonym for feminity.

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