Inbound marketing, czyli wykorzystanie na rynku nowoczesnych narzędzi komunikacyjno-relacyjnych
Inbound marketing, how to use on the market modern tools of communication and relationship marketing

Summary/Abstract: The times when the client expected only good price for the quality of the product, which he bought, are over. Today he needs additional information, but one that won’t be overbearing but inspiring and create the desire to delve into the subject. The one that will make him consider if that is worthwhile to look at a product/company closer. Since these are the requirements of the client, companies use in their communication strategies modern tools that give them a chance to meet the full needs of the customer. Moreover, these tools must incorporate at least two components – communication and creating relationships. The best solution looking from the point of view of the market would be to add also an image-building factor. The tool that is made perfect for such a market needs is inbound marketing, which is excellent to optimize communication of the market based on the relationship with the client.

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