Symbols of Sacred Art in the Corporate Identity of Insurance Companies Cover Image

Symbols of Sacred Art in the Corporate Identity of Insurance Companies
Symbols of Sacred Art in the Corporate Identity of Insurance Companies

Author(s): Viktor Trynchuk
Subject(s): Business Economy / Management, Economic history, Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
Keywords: mutual insurance; insurance company; corporate identity; elements of sacred art; cross; St. Florian

Summary/Abstract: This article examines the development of the insurance business in Ukraine and Poland from the late nineteenth to the early twenty-first centuries. It identifies special aspects of the formation and use of elements of sacred art in the corporate identity of insurance companies. Dniester Mutual Insurance Company and Florianka Krakow Mutual Insurance Company are a particular focus. Examples of the use of images of St. Florian, crosses and the inscription “In the name of the Lord” in corporate identity of insurance companies are provided.

  • Issue Year: 969/2017
  • Issue No: 9
  • Page Range: 81-95
  • Page Count: 15
  • Language: English