Zastosowanie marketingu społecznego w realizacji zadań własnych administracji samorządu gminnego
Adopting social marketing to execute borought’s administration own goals

Summary/Abstract: Nowadays local government authority are becoming one of the key entities forming conditions for social progress and complacency. Well and effective actions but also intellectual and material resources directly translating into citizen’s life. Right introducing of social marketing and using its tools may help in better communication with society, improve relations with citizens and explain them the necessity of making various decisions.

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