Pozycjonowanie jako źródło przewagi konkurencyjnej uczelni w warunkach niżu demograficznego
Positioned as a source of competitive advantage universities in the conditions of demographic

Summary/Abstract: The objective of the paper is to present main issues related to the positioning of the university with particular emphasis on the importance of positioning for Polish higher education institutions in the condition of demographic decline, the process of positioning strategy formulation and its examples. The study uses secondary sources and the results of author’s primary research.

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