Podejście strukturalne w badaniach usług na rynku telefonii mobilnej – modele apim
Structural approach in the investigation of services on the mobile phone market – apim models

Summary/Abstract: APIM (Actor-Partner Interdependence Model) models belong to the group of psychological interactive analyses that enable the identification of the emergent properties of relations that result from the modeling of interdependent structural indicators such as actor’s , partner’s and interaction effects. The purpose of the paper is to present the APIM modeling of the mobile phone market as a necessity to extend the classic approach to market research in the evolving environment of companies and organizations.

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