THE BEHAVIOR OF ELECTORATES AS ONE OF THE DETERMINANTS IN THE CREATION OF THE ELECTORAL STRATEGY OF THE POLITICAL PARTIES
THE BEHAVIOR OF ELECTORATES AS ONE OF THE DETERMINANTS IN THE CREATION OF THE ELECTORAL STRATEGY OF THE POLITICAL PARTIES

Summary/Abstract: The pattern of behavior of the electorates determines the strategy of the political party in the course of the electoral process. Depending on the pattern of behavior which a certain political party shall assume as a well-founded one, it shall create its strategy. Therefore, the most appropriate manner for the parties is to take advantage of the benefits of several diverse patterns, since in such a man-ner the idealization and marginalization of certain aspects of each pattern individually can most successfully be avoided. The text analyzes the specific features of the integrated determination of the electorates’ behavior, as the latest approach in the American conception of political marketing. In addition to this, an analysis has been made of the procedures in the process of creation of the electoral strategy, with a particular emphasis on the specific features of the electoral pattern, the type of party and the electorates’ party as the most significant determinant.

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