Imprezy sportowe w promocji miast, regionów, krajów
Sports events in promotion of cities, regions, countries

Summary/Abstract: The organization of sports events is a good tool for the promotion of cities and regions, supporting their dynamic development. The organization of major sports events in range of international scope can be a great opportunity to show strengths to foreign consumers, businessmen and opinion leaders. There is also a great tool to impact on their own community and demonstrate the positive changes taking place in the country, region, city or municipality. In Poland, in relation to the developed countries and in relation to the dynamics of change and the growing aspirations for participation in international trade in goods and services, there is relatively a few organized major international sporting events. This article analyzes the participation of Polish cities in the organization of major events on the example of winter sports disciplines. The results of research confirmed the hypothesis posed in the article. Increase of participation in this area in international environment will be not only reflection, but also the reason of further positive developments in Poland and Polish cities.

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