Wpływ świadomości ceny na spostrzeganie produktu ‒ badania quasi-eksperymentalne na przykładzie czerwonego wina
Impact of Price Awareness on Product Perception ‒ Quasi-experimental Research on the Example of Red Wine

Summary/Abstract: This research paper focuses on the analysis of the phenomenon of product perception. The objective of the article is to present the results of own research and further research recommendations. The authors, based on their own quasi-experimental research, present the impact of wine price awareness among consumers on their taste perception. The research sample consists of 120 adult inhabitants of Portuguese city of Braga. In order to determine wine consumer flavor preferences the blind test was used. The impact of wine price awareness on the consumers decisions was determined by changes in their decisions after degustation of priced wine. The authors argue that the price is a crucial factor in the consumer decision process that effects the perceived quality of wine. In addition, it was pointed out that there are differences between the frequency of changes in the preferences of women and men under the influence of price.

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