Coaching Process And its Influence on Employees’ Competencies in the Hospitality Sector – Case Study
Coaching Process And its Influence on Employees’ Competencies in the Hospitality Sector – Case Study

Summary/Abstract: Background. Coaching is rarely used in the hospitality sector, a branch facing numerous problems in the area of Human Resource Management (HRM). Meanwhile, owing to its uniqueness and distinctive features, it contributes to complex competency development, bringing many benefits to HRM. Research aims. Some questions arise: how is the coaching process implemented in the hospitality sector; which of its elements (setting a coaching goal, coach’s active listening, asking questions, providing feedback, or building creative atmosphere) have the biggest influence on competency development? Moreover, from the point of view of a gap in the conducted research, it would be useful to learn which competencies are developed with the help of coaching in the hospitality sector. Methodology. Due to the rarity of coaching in the hospitality sector a case study method has been used. Key findings. Coaching is rarely used in the hospitality sector. The most important element of the coaching process is posing thought-provoking questions by a coach – both in the realised as well as in the ideal coaching process. Coaching is most helpful in the development of the following competencies: more effective management of one’s team, communication with other employees, and team work.

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