Zmiany w zachowaniach klientów
Changes in clients' behavior

Summary/Abstract: The knowledge of the way in which a client will behave is necessary to understand the differences between clients. The knowledge on clients' behaviour allows fulfilling their expectations more competently. In the face of fast rate of changes determining the directions of the development of contemporary organizations these changes do not omit clients. These are clients who determine further direction of a company in a considerable way. That is why ignoring changes, which happen in their behaviour is not appropriate. The purpose of this article is an attempt to present selected aspects of changes in clients' behaviour because especially nowadays the ability to pay attention to the most important issues in this field is required.

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