Kształtowanie zachowań konsumentów poprzez ofertę usługową centrów handlowych
Shaping consumers’ behaviors by offers provided by shopping centers

Summary/Abstract: The article focuses on the shopping centre problems that express spatial concentration in trade. The centers may be divided into two categories: traditional ones (small, medium, big and very big in size) and special ones (retail parks, factory outlet centers, thematic centers). According to the European classification there are all types of shopping centers in Poland. The further part of the article discusses the services provided by the enlisted shopping centers. The traditional shopping centers offer products through retail shops as well as services (of catering type, banks, beauty treatments, laundry, etc.). Some special centers offer other services apart from the commercial ones. The shopping centers – in particular the traditional ones – are a place where people not only do the shopping but also spend their spare time. The shopping centers of new generation that provide a wide offer of services are of special type, thus becoming a part of the process of the town space revitalization. The shopping centers offer encourages us not only to do the shopping, but also to spend our leisure there.

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