Wpływ częstości ekspozycji logo na jego zapamiętywalność
The effects of frequency of exposure of the logo on memorizing it

Summary/Abstract: The paper discusses the issue of codependency between the ability to recall an image from memory and the frequency of exposure to that image (stimuli). An experiment has been conducted in which internet users were asked to recall the sequence of colors of letters in the logo of Google search engine. The frequency of internet usage by the subjects and their everyday contact with the search engine was controlled. Occasional internet users have had significantly higher difficulty in recollection of colors sequence an assigning them to specific letters, they also had difficulty with recollection of the search engines name. Frequent internet users and Google employees did not have difficulty with recollection of the company name and logo color assignment; all tested Google employees have completed the task without errors.

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