Etyczne aspekty badań marketingowych – perspektywa firmy badawczej
Ethical aspects of marketing research – a research company perspective

Summary/Abstract: The aim of the article is to present the ethical problems which appear in the process of marketing research, taking into a special account the point of view of the company which realizes the research. In the article the secondary sources of information have been applied as well as the results of the primary research realized under the scientific guidance of the author of the article.

• Details
• Contents