Médiakonvergencia az erdélyi magyar nyomtatott sajtóban
Media convergence in the printed media from Transylvania

Summary/Abstract: research isabout how the Transylvanian-Hungarian printed media adopted the options and the opportunitiesof the media convergence. The media convergence in this internet based society can be the mainsolution for the printed media to hold and communicate more effi cient with the consumers. Thispaper examines three Hungarian media organization which’s having printed and online platform too.This research’s main role is to show how these media organizations use the media convergence toimprove their effi ciency. To see this, it is necessary to analyze these organizations web platformsthrough structure variables, content variables and user variables. With the help of these variableswe can get a clear picture about these media organizations web communication

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