A vak koldus és a reklám
The blind beggar and the advertising
Author(s): Zsuzsanna KónyaSubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: advertising; Istvan Sas;
Summary/Abstract: This article speaks about the techniques of the advertising industry, about the impactss of the differents advertising methods. Sas István: Reklám és pszichológia. Kommunikációs akadémia, h.n., 2006
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: II/2007
- Issue No: 1
- Page Range: 79-80
- Page Count: 2
- Language: Hungarian
