Leltár alatt. A gyakorlati kommunikáció eszköztárának gyors áttekintése
Inventory. A short review of practical means of communication.

Summary/Abstract: If someone enters the world of communication projects – mainly the preparing of campaigns to some important event, he/she will assess flabbergasted that there is such a large palette of communication means, that even the specialists in the field have difficulties having an overview. Thanks to the debate about the priority of PR and advertising communication, there isn’t one single, unified system of communication means, but their practical use helps us to set them out. The study takes stock of classic means, methods of applying, introducing us in such problems as integrated communication or development of a media project.

• Details
• Contents