Egy fesztivál kulisszái mögött. Félsziget 2006
Behind a festival’s scenes
Author(s): Andrea KulcsárSubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: festival; PR; press bureau
Summary/Abstract: In this globalizing world, more and more festivals are spawned, which,thanks to their continuity, begin to play an important life in public life. These are the festivals that gather a lot of people who live in different regions and for whom, aside from participating at that specific event, this also means an opportunity to keep connection. These events form a base community of festival-attenders, which grows larger and larger every year.The author presents the work of a festival press bureau, and its role in a festival’s success.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: II/2007
- Issue No: 3-4
- Page Range: 67-78
- Page Count: 12
- Language: Hungarian