Arma culturală – nucleul unui soft power românesc
The Cultural Weapon - Romanian Nucleus of a Soft Power

Summary/Abstract: In his article the author investigates the methods of improvement of the brand of Romania by cultural instruments, by the “soft power” weapon. Dâncu considers that it is a mistake ignoring the improvement of the public image of Romania accusing the lacks of the “hard power” (economy) of the country. In the interpretation of the author the best method of winning a “cognitive war” of the future – and emending the brand of Romania – is the effective synthesis of the “soft power”, the artistic and the cultural realizations with the “hard power”, which can immerge in a very efficient “smart power”.

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