Determinanty zachowań konsumentów na Polskim rynku żywności wygodnej
Determinants of consumer behaviour on the Polish market convenient food

Summary/Abstract: The fundamental economic change, social and cultural developments in Poland for several years in consumer behavior has changed significantly in the Polish food market. Poles are living more active, faster and have less and less time to cook – so hard to develop our market convenient food products. This article aims to identify determinants of food consumption and comfort by Polish consumers. Consumer surveys have been carried out in 2008 in Wielkopolska. It turns out that, the barriers in the development of the convenient food are the conservative customs of the consumption the Polish. A priority for convenient food producers should be to educate consumers, because consumers’ basic knowledge can only shaping the desired dimensions of perception and consumer attitudes.

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