Z achowania i preferencje konsumentów na Trójmiejskim rynku usług gastronomicznych w obliczu światowego kryzysu finansowego 2007–2009
Consumer preferences and behavior on the market of gastronomy services in Tricity in time of 2007–2009 world financial crisis

Summary/Abstract: According to the results of carried survey, despite the world financial crisis of 2007–2009, dining out still remains a popular activity among inhabitants of Tricity. Fast food and casual dining are the two segments of gastronomy market which have been gaining more and more interest in the time of recent economic slowdown. Franchise chains companies have also been strengthening their position. It is evident, that most of the customers of gastronomy market prefer to spend more money and receive a fairly higher quality product. World’s financial crisis implicates various repercussions in many different branches. Evolution of preferences and changing behavior shall be resulting in soon reorganization of gastronomy services in Tricity.

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