Rola internetu w kształtowaniu zachowań rynkowych Polskich konsumentów
The role of the internet in developing market behaviour displayed by Polish consumers

Summary/Abstract: Television, advertisement, travelling and new forms of communication (mainly the Internet) are the main factors determining market behaviour displayed by consumers in the modern world. The paper is aimed at presenting chosen action taken by Polish people in the market and affected by the development of the Internet. The article refers to theoretical aspects of market action taken by consumers and in a way determined by the Internet in the age of globalization. As for empirical part, it presents the Poles’ declarations on how the Internet has influenced action they have been taking in the market and their tendency to change it in any way. For the purpose of the analysis, reports published by Centrum Badania Opinii Społecznej (Public Opinion Research Centre) for the years 2008–2009 were taken into account. Furthermore, the article presents statistical data derived from GUS (Central Statistical Office of Poland) publications and studies addressing a number of issues, namely if households were equipped with computers and had access to the Internet in the period 2004–2008.

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