Formy komunikacji nieformalnej online (e-WOM)
The forms of e-WOM communication
Author(s): Jolanta TkaczykSubject(s): Financial Markets, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: Using the internet for shopping, information gathering and entertainment purposes has changed not only the ways that WOM can be studied but also the very nature of the phenomenon. The present paper aims to investigate the forms of eWOM communication, its motives and importance.
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 15
- Page Range: 193-203
- Page Count: 11
- Language: Polish
